Design Thinking: A Business Strategy

Design thinking is a strategy that is utilized for practical and creative problem-solving. While it may be based heavily on the processes and methods that designers use, it has evolved from a range of different fields, including business. In fact, this approach can be applied to any field and does not have to be design-specific.

This approach is considered an extremely user-centric approach, as it focuses on individuals, seeks to understand individual needs, and creates an effective solution to meet those needs. Likewise, this is often referred to as a solution-based approach to solving problems.

A solution-based approach focuses on finding solutions and identifying constructive ways to effectively solve a problem. On the other hand, the problem-based approach tends to dwell more on identifying obstacles and limitations that created the problem.

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