Amazing Ways to Use Machine Learning in Digital Marketing

Machine learning is not a new concept in the world of technology. It has been used in various industries such as gaming, sports, robotics, and more. However, marketers around the world are concerned about whether they can use this revolutionary technology to detect subtle patterns and predict future outcomes. Luckily, digital marketers can harness this technology and use it to collect, analyze, and get useful insights that could be beneficial in decision-making. So, if you want to implement a machine learning strategy and enhance customer retention, this article is for you. It outlines some of the ways you can integrate this technology and stand out from the crowd.

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6 Small Business Technology Trends For 2021

We can overlook the fact that we are leaving in unusual times. Due to the COVID-19 pandemic, people cannot operate their businesses as normal. They have had to alter their processes to remain operational even with containment, and technology has been at the center of these changes. In 2021, the pandemic is still a pain in the neck, and small businesses have no option but to harness the use of technology to survive and meet their goals and objectives. In this regard, what are some of the small business technology trends we can expect in 2021? 

Well, read on to find out. " 6 Small Business Technology Trends For 2021 "

The Benefits of Mortgage Process Automation

The mortgage lending process is, without a doubt, one of the most complex credit processes provided to retail customers. What makes the process even more complex is that it is manually executed.  It is handled based on hard copies – preparing and filing all documents manually. This takes the lion’s share of the day of every bank employee involved. Since everything is paper-based, the transfer of documentation between individuals and departments who must approve every stage of the process protracts the time taken to grant a mortgage. There is also a need to undertake a comprehensive risk assessment that includes formal verification of information provided by every customer and the verification of all clients based on their financial and qualitative assessment. This has a huge impact on the mortgage application processing time. Only one thing could boost the processing time and revolutionize the entire mortgage lending process – Mortgage process automation.

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Everything You Need To Know About Single-payer Healthcare

 Across the globe, Medical costs have been increasing inexorably over the years, as have the number of uninsured individuals. There are over 47 million uninsured persons in the United States alone, and this number is expected to rise, especially now that the COVID-19 pandemic has led to massive loss of jobs. A single-payer healthcare system has been suggested for many years as the only logical solution to the present crisis in healthcare affordability and access.

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Blockchain Technology 101: What You Need To Know

Blockchain technology has gained massive attention around the globe for over a decade. Since the technology was coined in 2009, researchers have now shifted their focus to exploring the insights of this technology. Satoshi Nakamoto, the anonymous founder of Bitcoin, introduced the concept of cryptocurrency. Decentralized systems form the backbone of digital currencies, and the technology behind the currencies is blockchain. Since blockchain seems complicated to many, what is it? Is it really safe? How does it work? Does it come with any benefits? Well, these are some of the questions we seek to answer in this article.

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Understanding Your Customers through Customer Journey

For most businesses, it can be challenging to understand how your customers think and what makes them purchase your products and services. The customers are important parts of any business as they are the ones that can make or break your business. Customers can be considered as your business' driving force to success. If you fail to understand them, you will have a hard time making your business a successful one.

Customer journey is referred to as the process by which a consumer interacts with a business in order to achieve a specific objective or goal.

It cannot be denied that the business industry has evolved and the way customers interact with brands and businesses has evolved as well. In fact, the way customers interact with businesses has become increasingly complex.

Customer journey is not something that you can easily predict based on your business’ internal perspective. In fact, this type of journey is very specific to the physical experiences that every customer has.

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Design Thinking: A Business Strategy

Design thinking is a strategy that is utilized for practical and creative problem-solving. While it may be based heavily on the processes and methods that designers use, it has evolved from a range of different fields, including business. In fact, this approach can be applied to any field and does not have to be design-specific.

This approach is considered an extremely user-centric approach, as it focuses on individuals, seeks to understand individual needs, and creates an effective solution to meet those needs. Likewise, this is often referred to as a solution-based approach to solving problems.

A solution-based approach focuses on finding solutions and identifying constructive ways to effectively solve a problem. On the other hand, the problem-based approach tends to dwell more on identifying obstacles and limitations that created the problem.

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Cyber Security – Making Your Business Secure in the Digital World

Cybersecurity is a rather important concept these days, as more and more companies and businesses are investing in digital transformation. If you are planning or have started to take that leap of digital transformation, then you should learn how cybersecurity works and what makes it an essential part of any successful digital business.

Cybersecurity or information technology security refers to various technologies, practices, and processes that are designed to protect devices, programs, networks, and data from any damage, attack, and unauthorized access.

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